Small business owners are often drowning in tasks that aren’t their real job. Answering routine emails, juggling calendars, chasing invoices and posting on social media all eat into the time they’d rather spend earning. A virtual assistant handles that load remotely.
If you’re organised and reliable, VA work is a natural side hustle. You can often do it around another job, from anywhere with a laptop and a decent connection.
A typical week of VA tasks
Every client is different, but common requests include:
- Sorting inboxes and drafting standard replies
- Booking meetings and managing calendars
- Answering customer questions
- Entering data and keeping simple records
- Scheduling social media posts
- Researching suppliers, venues or software
- Arranging travel and events
Some VAs stay general. Others focus on one area, like supporting online shops, podcasters or property agents. Specialists usually earn more because they need less hand-holding.
What clients value most
Software skills are easy to learn. What’s harder to teach, and what clients care about most, is dependability, clear communication and good judgement. The best VAs know when to ask a question and when to simply handle something.
On the technical side, get comfortable with the tools small businesses tend to use: Google Workspace or Microsoft 365, a task manager like Trello or Asana, a chat app like Slack, and a simple design tool like Canva. Most have free versions to practise with.
Working out your rates
Rates vary enormously depending on where you and your clients are based, what you specialise in and how experienced you are. Look at what VAs with similar skills charge on freelance platforms and agency sites in your target market before settling on a number.
There are two common ways to charge:
- By the hour, which is simple and useful while you learn how long tasks take
- Monthly retainers, where the client pays a fixed fee for a set number of hours or tasks
Retainers give you predictable income and make budgeting easier for the client. Many VAs start hourly, then switch once they know a client well.
Resist the urge to be the cheapest. Low prices often attract the most demanding clients, and climbing back up later is tough.
Finding your first client
Begin with people who already know you. Let your network know you’re offering VA support, and be clear about the tasks you can take on. Former managers or colleagues who now run their own businesses are often great leads.
After that, try:
- Freelance marketplaces, where businesses post admin roles
- LinkedIn, by sharing your services and connecting with small business owners
- Online groups for coaches, consultants and online sellers
- VA agencies, which find clients for you and take a share of the fee
Coaches and solo consultants often make ideal first clients. They’re busy, admin-heavy and grateful for reliable help.
Protect yourself and your clients
A little paperwork prevents a lot of trouble. Put the basics in writing: tasks, hours, rates, payment terms and confidentiality. Track your time even on retainers, so you know whether a client is worth keeping.
Never ask clients to send passwords by email. Suggest a password manager that lets them share access safely, and treat everything you see in their accounts as private.
Fitting it around your life
Plenty of VA work doesn’t need doing at a fixed hour, which makes it ideal as a side hustle. Be clear about when you’re available and how quickly you’ll reply, then stick to it. Clients rarely mind slower responses if they know what to expect.
Growing beyond one client
Each client teaches you something. Write down how you handle recurring tasks, and those notes become templates for the next client. Once you’ve settled in, ask for a testimonial and whether they know anyone else who needs help.
Most VAs grow through word of mouth. Look after one client well, and others tend to follow.
About Shortcuts to Success
Practical, honest guides to earning extra money alongside your job. We cover freelancing, selling online, content income and local gigs, including the costs and risks most side hustle sites skip.